Hello GTM Strategists!
Welcome to 2024.
I hope we spent some time together with the GTM Strategist book during the holidays, but even if you took some time off, I hope you relaxed and enjoyed life a little.
Now - back to work!
I have a challenge for you in 2024: build in public.
It can be one of the most lucrative GTM moves this year.
My inspiration for this post was EarthCare.ai, which specializes in helping insurance companies create better policies and pricing using a combination of AI and hyper-local severe weather & climate data.
I have been watching them closely since April, when they joined TechStars in Berlin. They are now raising their pre-seed round (of which 40% is already committed by VCs and angels).
The leadership consists of two technical cofounders, Gorjan and Dragan. They previously worked for Booking.com, WSAudiology, and Mozilla.
And I love the way how they are building in public on LinkedIn. They provide a really good example.
Wait - what?
How can two developers agree…
