Dear GTM Strategist!
Social proof is becoming a norm on landing pages, sales decks, ads, and other marketing and sales materials in B2B. When we’re talking about social proof, it means that in addition to us saying that we are great, we have other people saying that too. We can show some numbers, photos, or videos - and that makes our “we are great” statement much more credible than if we are praising ourselves.
Still, many people do it in a vague and non-credible manner and are wasting tons of time and resources to produce vanilla social proof.
Hi Joe ⭐⭐⭐⭐⭐ , CEO who thinks your software is excellent. 👋
Most ICPs will not be convinced by Darren’s testimonial.
They are browsing your website to grasp answers to mission-critical questions in their purchasing cycle, such as:
What is it?
Should I care about it?
How is it better than existing alternatives?
Will it work for me?
Can I trust it?
They want much more solid evidence than “game-changing” by CEO Darren.
Let’s do better!
