This is a guest post by Aatir Abdul Rauf.
Aatir is the VP of Marketing at vFairs with 15 years of experience in building and growing SaaS products across various industries. He currently leads growth at vFairs where he led a team of marketers to grow it 15x to an $18+ million ARR business in the past 5 years. In his career, he had the opportunity to run Product Marketing for multiple SaaS products at different stages of maturity: AfterHire (early-stage employee onboarding platform), Talentera (scaleup, recruitment SaaS), vFairs (mid-market event tech solution).
Aatir also happens to be prolific creator on LinkedIn and Substack where he talks about the intersection of product management and product marketing.
You can find more of Aatir on his substack Behind Product Lines.
