What gets measured gets done 📈

Behind the scenes: New analytical system for GTM Strategist

Dear GTM Strategist, 

If you have a perfect overview of your business KPIs, I am so happy for you but also a bit jealous. 

Ever since the book launch, our team has been stitching together data from Amazon, Substack, LinkedIn, and the website. I calculated that in total, we “wasted” more than 45 hours (a full-time work week of a person) in the last five months stitching data together every week to build a basic overview of the business. 

What is worse, I do not have any attribution data from Amazon and have very limited capacity to contact customers. 

Enough is enough. 

We will soon launch a self-hosted digital product (my biggest investment in Q1), and I will not make the same mistake again, especially because we will also invest in ads. There will be no more “guessing” where the purchases come from. 

I am putting together a mockup of my “perfect dashboard” and reading this report by Amplitude to avoid more data fiascos. 

Amplitude, a digital analytics platform, also kindly supports this pos…