Dear GTM Strategist!
This week we are playing with the hypothesis that the product might be safe and sound.
The only thing that prevents you from the glory and success you deserve might be your ability to pitch it to customers.
I get it. You know so much about your problem and product space.
You would like to tell it all.
The problem is - it can be overwhelming for the customer because they have limited attention spans, and mostly - they care about themselves, not about you.
If you get feedback like:
little to no interest,
suboptimal conversion rates,
lots of price negotiations, and
“I could get it cheaper elsewhere”…
…then you might have a positioning problem.
But do not worry too much. It is solvable.
In this Substack, we will go through 3 steps by positioning expert Andrej Peršolja, which will help you win the minds and hearts of customers.
Let’s do this.
