Dear GTM Strategist!
If you have a mini-anxiety attack whenever you open LinkedIn and see a fortune cookie wisdom leadership post getting 5000 likes while your analysis of RAG database architecture barely broke 10 likes after you encouraged your team on Slack to engage…
…then this Substack is for you.
Demand generation on LinkedIn became a go-to playbook for what is called “founder-led growth.” But is it really worth spending 2-4 hours a day “value-commenting” on LinkedIn?
I always say to myself:
“My clients are not idiots.”
Most of them rationally understand why and how to post on LinkedIn.
For those who do not, you can try any of these:
Invest 90 minutes in reviewing Richard van der Blom’s LinkedIn Algo Report study featuring data from the largest non-official machine learning study run by Ivana Todorovic, co-founder of AuthoredUp, and you will understand how to play the game.
You should post 2-3 times a week and write 5 comments to posts from opinion leaders in your space before you p…
