Dear GTM Strategist!
I was down because I lost a prospect.
It was an interesting technology company that works in an integration space and makes 15 million a year. They wanted me to do a 2-day GTM workshop for them during the visit of their international colleagues from the Nordics.
I put together a really nice personalized offer for them with selected case studies for their industry and tactical knowledge of ABM and LinkedIn, which would totally improve their sales process.
Immediately got a reply from my champion in the company that she really liked the offer.
But her boss said no.
I felt like a piece of shit - but I gathered the courage and common sense to ask the champion if she could elaborate on why they did not take a deal.
Dark thoughts came to my mind - was there someone who offered it cheaper, did they just fish for information and I wasted 3 hours for research and preparing this offer?
The champion kindly provided the answer (so cool of her)
“The offer was good, but our man…
