Hi, I’m Maja Voje
I spent 12+ years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 350 startups.
The key lesson I learned is that growth advice that works great for the “big tech” does not necessarily translate into companies that are trying to find their place in the sun.
So I went ahead and rewrote the GTM marketing and growth science to embrace these nuances and find answers and progression for companies that are tackling more unknowns than knowns and need logical and firm guidance on how to make decisions with confidence to win in their GTM efforts.
In 2023, I published the book Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit, which became an international bestseller.
About GTM Strategist Substack
In my weekly newsletter on Substack, I share best practices and lessons from my work with companies at different stages of their go-to-market journey, interview experts, and share best practices from the community.
Other channels
Follow me on LinkedIn for more GTM content.
I publish a GTM Strategist Podcast where I discuss with top experts on the topic:
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