Dear GTM Strategist,
Abraham Lincoln said, “If I had eight hours to chop down a tree, I'd spend six hours sharpening my axe.”
Good preparation is a key to success. The preparation for the go-to-market strategy starts with market research - collecting good intelligence for decision making (competitors, market, customers). And market research should not be limited to the preparation stage. It should be a regular activity and something that you regularly block time to do.
Another military strategy comes into play. The OODA Loop is a mental model created by the U.S. Air Force Colonel John Boyd. It’s a practical concept and the basis for logical thinking in complex or chaotic circumstances. It consists of four stages: Observe, Orient, Decide, and Act, collectively known as the OODA loop.
And then came AI and changed everything.
Both ChatGPT and Gemini now have “deep research” mode, which can do in-depth analysi…
