Dear GTM Strategist!
As a trained marketer and someone who spent 10 years working as Marketing Manager and CMO before ever having to learn RevOps/Sales for my own business, I have a hot take ♨️ on how nearly all cool technologies GTM technologies are tailored to “sales and RevOps” while marketing is massively lagging behind GTM AI transformation.
When Kyle Poyar and I launched The 2026 State of AI in GTM, I was shocked at how marketing GTM AI plays were mainly focused on productivity - how to do the exact same thing we were doing for the last 10 years faster, allegedly better, and in larger quantities. Some plays were more advanced, but so vendor-specific that I was gagged by how we lack imagination and ideas for reinventing the marketing process with the powerful AI tools we’ve had at our disposal for the last couple of years.
And I am not blaming marketing here for a sec - marketers are among the hardest working people in any organization. They run campaigns, take care of the brand, ma…
