Dear GTM Strategist!
AI is here to stay and transform how we go to market. Last week, we established that in the mainstream adoption, there is a lot of talk and little action (84% of companies saying that AI is a strategic priority, only 20-30% using it daily, Source: HBR).
This week, I want to invite you on a journey of how early adopters of AI in GTM are pioneering the change. My colleague Jonathan Kvarfordt, revenue enablement expert and AI GTM Advisor, created a GTM AI 2025 Report. 276 AI GTM early adopters pitched in. Since we supported the survey, we have gotten an early preview of his work, and in this post, I’d like to share with you five things I found most interesting:
GTM practitioners are most interested in use cases, ROI, and practical implementation of methodologies - most users use mainstream tools such as ChatGPT, Copilot, Claude, Jasper…
The best predictor of AI adoption is the enthusiasm for learning AI and playing with its implementations.
More AI tools do not equal bett…
