Dear GTM Strategist!
Are we overthinking GTM and wasting our precious resources and time by worrying about the next hot "hack"?
GTM should be a straightforward, proprietary strategy you and your team can quickly grasp and implement. It should be crystal clear to everyone and distinctive enough to catch your competition by surprise.
Here is a simple example:
I sold all consulting services in Q2 by showcasing a single case study. The case study described how my client made $4 million sales pipeline for a B2B SaaS solution by targeting large companies using outbound. The (not so) secret ingredients:
Differentiated positioning
Kick-ass sales deck
ICP-first landing page for the offer (not a home page!)
Well-targeted Outbound campaign with 300-400 relevant prospects focusing on a no-brainer offer
The service consisted of 4 workshops and co-creation of deliverables (contact bases, segmentation, outreach sequences, and refining the business development process) with a client.
Before I stumbled…
