This is incredibly helpful thank you. Subscribed to Dirty Hands :) Btw, I know you have the GTM masterclass… curious if you’ll ever have a course combining Claude code x GTM that covers everything for example that was mentioned in this post?
Hey James, so glad you liked it! Not yet - right now I'm super busy with client work so haven't had much time for launching new courses and digital products. Maybe that changes in a couple of months. Will definitely keep you posted - appreciate the interest! Have a great day.
Thanks Maja - I bet you’re plate is full with doing awesome work for ALL your clients. I will keep my fingers crossed regarding your GTM/E x Claude Code course :D
I just re-read this and this setup still blows me away. I'm still keen on any course from you that'd showcase this and any other GTM/Claude Code/ Folder set up logistics. Thanks Maja!!
Love this perspective. Content is no longer just about writing more it’s about building a structured system that compounds over time. The combination of knowledge foundations, integrations, and repeatable processes is where real content leverage comes from. Great framework!
@benjamingilbert This really resonated with me. One idea I'm taking away is that the real competitive advantage isn't AI itself—it's the quality and structure of the context you feed it. As a Funnel Architect building AI automation systems, I've been thinking more about creating reusable knowledge assets instead of relying on one-off prompts. I'm curious—have you found that maintaining the knowledge base eventually becomes the biggest challenge as products and messaging evolve?
One thing that stood out here is the emphasis on structured knowledge over just prompting. That's also where measuring visibility becomes important. We've been using FTA Global's proprietary AI Visibility Tool to understand how brands are actually represented across LLMs, not just whether they're mentioned, but why they appear (or don't). It's interesting how content engineering, context quality, and AI visibility tracking are starting to converge into the same workflow.
Loved working on this with you @Maja Voje ! Hope the community finds the detailed walkthrough and github repo to build it themselves useful.
This is incredibly helpful thank you. Subscribed to Dirty Hands :) Btw, I know you have the GTM masterclass… curious if you’ll ever have a course combining Claude code x GTM that covers everything for example that was mentioned in this post?
Hey James, so glad you liked it! Not yet - right now I'm super busy with client work so haven't had much time for launching new courses and digital products. Maybe that changes in a couple of months. Will definitely keep you posted - appreciate the interest! Have a great day.
Thanks Maja - I bet you’re plate is full with doing awesome work for ALL your clients. I will keep my fingers crossed regarding your GTM/E x Claude Code course :D
I just re-read this and this setup still blows me away. I'm still keen on any course from you that'd showcase this and any other GTM/Claude Code/ Folder set up logistics. Thanks Maja!!
Love this perspective. Content is no longer just about writing more it’s about building a structured system that compounds over time. The combination of knowledge foundations, integrations, and repeatable processes is where real content leverage comes from. Great framework!
Great share Ben !
Incredible deep dive!
@benjamingilbert This really resonated with me. One idea I'm taking away is that the real competitive advantage isn't AI itself—it's the quality and structure of the context you feed it. As a Funnel Architect building AI automation systems, I've been thinking more about creating reusable knowledge assets instead of relying on one-off prompts. I'm curious—have you found that maintaining the knowledge base eventually becomes the biggest challenge as products and messaging evolve?
One thing that stood out here is the emphasis on structured knowledge over just prompting. That's also where measuring visibility becomes important. We've been using FTA Global's proprietary AI Visibility Tool to understand how brands are actually represented across LLMs, not just whether they're mentioned, but why they appear (or don't). It's interesting how content engineering, context quality, and AI visibility tracking are starting to converge into the same workflow.