GTM Strategist

GTM Strategist

Why Events Are One of the Most Effective GTM Channels in 2026

A tactical guide to building event strategy and infrastructure that compounds pipeline and relationships

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Maja Voje and Aatir Abdul Rauf
Feb 13, 2026
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This post is sponsored by vFairs.

vFairs is a flexible event management platform that powers everything from event registration and ticketing to event apps, badge printing, and hybrid events. The platform can be configured for any type of event—from conferences and trade shows to job fairs and virtual experiences. As a Gartner Magic Quadrant Leader and three-time Gartner Peer Insights Customer Choice winner for Event Platforms, vFairs has earned industry recognition for excellence.

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