From Book to AI Sidekick: The Future of How We Learn
Two years after publishing Go-to-Market Strategist, I’ve turned it into an AI you can talk to.
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Dear GTM Strategist!
Tomorrow (November 15th), we celebrate 2 years since the Go-to-Market Strategist book hit the virtual shelves - and the ride has been phenomenal.
Last year, I wrote an in-depth post about my book writing and publishing journey.
So I don’t want to repeat that - if you are new here, I’d definitely invite you to read that article. It is a masterclass in pre-sale to hit an instant best-seller and launch preparation - one year of my life in the “monk mode” and demand generation trenches.
GTM Strategist shares birthday month with ChatGPT. I did not think about that much back then, but now I do because in 2025 I’ve noticed a pattern that worries me, inspires me and makes me wonder what the future of content creation holds.
Andy Warhol famously said:
Now I think that people no longer read - they just ask AI.
And I am the last person to judge here. I use my GPTs for everything - cooking, gardening, reading whitepapers, plotting my new products. It has been a while since I have googled something because I no longer have the patience to absorb massive amounts of information to maybe find a good answer. I want personalised answers at my fingertips in seconds. I am also too lazy to listen to podcasts now and uninterested in doom-scrolling social media to find ideas. How I want to consume information has changed so much.
Did you see the same pattern?
Yet, I still spend one day a week creating content (Substack and LinkedIn), human-write all my comments, I will read the book my friends at Momentum have published (Ignite - featuring some of the brightest minds and peers in the the world GTM - Jacco Van Der Kooij, Kyle Norton, Brendan Short) because I know and love the team and trust it to be high-quality - but other than that and some of my favorite Substacks (Kyle, Emily…), I don’t want to consume much more information.
I’d occasionally binge some content from my PM friends Aakash, Lenny, Paweł … to get inspiration for new ventures and ideas. I actually call that vibe-learning - when I save their interesting newsletters and episodes and then dive in when I have the capacity to do it - but that is when I need to sharpen my divergent thinking muscle.
How do I learn instead?
I prefer to talk to people and my AIs and I don’t want to “absorb the information” in case I will ever need it. I like to work on my ability to retrieve trustworthy personalised answers exactly when I need them. Am I strange for feeling like this or is it a zeitgeist?
Private events, talks with other interesting minds in the tech space, doing “my own thing” and asking better questions- seriously - critical thinking is the new superpower. This is what separates mindless consumers of information from fierce learners and original thinkers.
As the world has changed, so must my product portfolio to fit the needs and preferences of modern learners. White reading is beautiful for your mind and soul, I did something that most authors are dead afraid of:
I uploaded my book from page 1 to 345 to Miro and open-sourced it as a Sidekick.
You can now chat with it and the GTM Strategist Sidekick will guide you through every stage of your go-to-market strategy. It will help you with brainstorming, summarizing ideas, and creating documents.
Why did I not do that with GPT and send it to you a year ago? Because, to my best liking of GPT, it still hallucinates and acts off. I wanted to have a more stable environment, direct access to the tech team if something goes off, and integrate it to work collaboration experience beyond “the answer machine”. I want it to create assets for you in the environment that we are already working in.
The other thing I did to celebrate the second anniversary of the Go-to-Strategist launch is to invite my team for a spa day - ayyy - you might not be interested in that. OK, I open-sourced my hero workshop back in May: Reverse-engineering of growth ideas based on objective back in March when I launched my GTM Blueprint in Miro, but now I empowered the experience with intelligent workflows so you will look like a superstar when you run workshops internally or externally with your peers or clients. It has such a strong wow factor.
Both are available free of charge in Miroverse:
If you want early access to Miro’s AI capabilities, join their waitlist here.
OK - now that the celebration is over 🎉 and you hopefully have the new assets opened in another tab, let me thank you SO MUCH for your support, attention and interest.
We have built a community of tens of thousands of companies and individuals that share the mindset of being Curious, Disciplined and Adaptive and therefore well prepared for the age of AI and whatever comes our way 💪- we got this!
What is next might be the next question popping up. In 2025, I’ve built 3 strong business units:
Digital products: GTM Strategist Book, GTM Strategist Checklist and GTM Strategist Masterclass
GTM Strategist Media: 25K Substack, 73K LinkedIn
Consulting boutique business where we mainly work with corporate ventures, startups and scaleups on elevating their GTM strategies
This is great for diversification as the algos keep on playing tricks on us and want moar and moar monies :))) but I do have one more final promo.
The business 2.5x-ed in 2025, which is GREAT, but I do have one final FOMO - one more hill to conquer before I can really congratulate myself on building a successful business venture.
I’ll tell what that is some other time - now it is November and mission-critical is for you to build your 2026 plans - not read another other people’s ambitions 🤠 so I do invite you to set your self an inspiring objective for 2026, invite your team to pitch in with ideas what can you guys do to make it happen, prioritize what will most likely get you there and commit to do it.
And if you need my whispers in your ear, you’ve got the GTM Strategist Sidekick that will answer your questions and commands. Yeey - now we can finally work together!
Let me know how it goes.
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