Great piece, Maja. I'm especially interested in the founder brand example. RB2B is a fascinating case study for me and although Adam can be a bit divisive with his "shitposting" strategy, his version of "build in public" has cut through the sea of sameness and gets insane engagement. What I've learned is that having an original, definitive POV (not necessarily a hot take) is an important tool. He clearly named an enemy (in his case, it was 6sense, but it could just be a way of doing things) and ran a strong narrative against it.
True that - it is all about the strategic narrative - there are plenty of other founders who are "much nicer" :D - I like Adam because he shares numbers very openly and does not do "LinkedIn broetry". But you know - "you are not Nutella; not everyone is gonna like you." I am not very provocative, but I still manage to share an insight or two - I guess you just have to be ok with your style. And you are doing such an excellent job on LinkedIn!
Great article @maja thanks.
Love that you share current real examples and not generic case studies of Billion dollar companies!
What is striking from the different examples of GTM actions here, is the importance of "founder led branding" : Guillaume, Shannon, Adam...
People buy from people. Founders are the incarnation of the brand.
It started with B2C (French cosmetics company Respire is a good example) and now in B2B Software it is really booming.
Fantastic takeaway!
Thanks so much for pointing this out.
And outbound <3 so near and dear to my heart.
0 budget tactics
Great piece, Maja. I'm especially interested in the founder brand example. RB2B is a fascinating case study for me and although Adam can be a bit divisive with his "shitposting" strategy, his version of "build in public" has cut through the sea of sameness and gets insane engagement. What I've learned is that having an original, definitive POV (not necessarily a hot take) is an important tool. He clearly named an enemy (in his case, it was 6sense, but it could just be a way of doing things) and ran a strong narrative against it.
True that - it is all about the strategic narrative - there are plenty of other founders who are "much nicer" :D - I like Adam because he shares numbers very openly and does not do "LinkedIn broetry". But you know - "you are not Nutella; not everyone is gonna like you." I am not very provocative, but I still manage to share an insight or two - I guess you just have to be ok with your style. And you are doing such an excellent job on LinkedIn!
Awesome content! You should do it in podcast / video format so I can listen to you even when I am at the gym or walking ;)
Thanks so much. ATM, my focus is written form and short videos, but maybe one day again. Have a great weekend!
Thanks for sharing. Nice read!
Thanks so much for your feedback. So glad you liked it.
Any ideas what we should talk about next? :)