Thanks so much for letting me know., Javi I should definitely posts that again to LinkedIn. Ad you know this is one of my favorite branding workshops if you ever need it for your clients or students https://miro.com/miroverse/minimum-viable-brand-workshop/
I am sure you can. My DIY branding made a massive difference even when it came to book cover - if it is done by a pro, I am sure it can 100x customer love.
Robin massive thanks!!!! You are spoiling me with comments on this one. I guess it is the "Sean Ellis" effect. On Friday I have to stand alone again - hope you will still like it, hehe. Have a great week & see you in your inbox this Friday
how do you know if you have PMF without users early on? And how many users do you need to be confident in your PMF survey results? Is it 100? Is it 200? Acquiring this many users can be tricky for boot strapped businesses.
how do you know if you have PMF without users early on? And how many users do you need to be confident in your PMF survey results? Is it 100? Is it 200? Acquiring this many users can be tricky for boot strapped businesses.
Great question Roberto. It's really a mindset shift. For the first group of users you are acquiring, you're goal is to learn rather than grow. I often see teams figure out a tactic to acquire those early users and start to get excited about growing. If they communicate this growth accomplishment to investors, it can send the wrong signal that you are in growth mode.
So yes, getting those first 100 or 200 users won't be easy. There isn't an exact number that you need to reach, but more users will definitely give you more confidence in your assessment that you've reached a minimum threshold of PMF to be able to support growth. But you're still going to need to monitor PMF even as you do grow. You may find that you had a false positive and need to reprioritize resources to be more "getting to PMF" focused. When you truly reach scale mode, it requires a lot bigger team to do all the functions needed to support a growing business.
agree! our product is in beta right now and we're trying to learn more about our users habits and use cases. But its been difficult to get our ICPs onto the platform. We're not necessarily looking to go all out on the acquisition front but we need to acquire the initial cohort of users to learn about where we sit on the PMF scale.
The GTM branding process image is a brilliant simplification. In Spain, at the university, months are spent explaining this and it is not so clear.
Thanks so much for letting me know., Javi I should definitely posts that again to LinkedIn. Ad you know this is one of my favorite branding workshops if you ever need it for your clients or students https://miro.com/miroverse/minimum-viable-brand-workshop/
Honestly, this is pure gold. Each paragraph has value that directly impacts the business.
Thanks so much, Javi. Really glad you liked it. Means a lot.
Any specific cool take aways for you?
Very nice and comprehensive.
So happy you liked it. Thanks a million for your feedback. Happy Q4!
Thanks for sharing, this is great
Thanks so much for your feedback.
It means a lot. Good luck with everything in Q4!
Branding Makes a Huge Difference <3
Thank you, Maja. I hope I can help a few founders get started on the right track. <3
I am sure you can. My DIY branding made a massive difference even when it came to book cover - if it is done by a pro, I am sure it can 100x customer love.
This is a great resource. Thank you for penning this.
Robin massive thanks!!!! You are spoiling me with comments on this one. I guess it is the "Sean Ellis" effect. On Friday I have to stand alone again - hope you will still like it, hehe. Have a great week & see you in your inbox this Friday
Sure thing. Looking forward for the Friday content. 👍
how do you know if you have PMF without users early on? And how many users do you need to be confident in your PMF survey results? Is it 100? Is it 200? Acquiring this many users can be tricky for boot strapped businesses.
Hey Roberto, Sean gave you such a great answer. In addition, I believe there are PMF signals you can see from your analytics. I recently explained them in a LinkedIn post in case you are interested. https://www.linkedin.com/posts/majavoje_hot-take-%F0%9D%97%A3%F0%9D%97%BF%F0%9D%97%B2%F0%9D%97%BA%F0%9D%97%AE%F0%9D%98%81%F0%9D%98%82%F0%9D%97%BF%F0%9D%97%B2-%F0%9D%98%80%F0%9D%97%B0%F0%9D%97%AE%F0%9D%97%B9%F0%9D%97%B6%F0%9D%97%BB-activity-7247172075575005185-odip
how do you know if you have PMF without users early on? And how many users do you need to be confident in your PMF survey results? Is it 100? Is it 200? Acquiring this many users can be tricky for boot strapped businesses.
Great question Roberto. It's really a mindset shift. For the first group of users you are acquiring, you're goal is to learn rather than grow. I often see teams figure out a tactic to acquire those early users and start to get excited about growing. If they communicate this growth accomplishment to investors, it can send the wrong signal that you are in growth mode.
So yes, getting those first 100 or 200 users won't be easy. There isn't an exact number that you need to reach, but more users will definitely give you more confidence in your assessment that you've reached a minimum threshold of PMF to be able to support growth. But you're still going to need to monitor PMF even as you do grow. You may find that you had a false positive and need to reprioritize resources to be more "getting to PMF" focused. When you truly reach scale mode, it requires a lot bigger team to do all the functions needed to support a growing business.
agree! our product is in beta right now and we're trying to learn more about our users habits and use cases. But its been difficult to get our ICPs onto the platform. We're not necessarily looking to go all out on the acquisition front but we need to acquire the initial cohort of users to learn about where we sit on the PMF scale.
Please read this https://knowledge.gtmstrategist.com/p/before-there-is-ideal-there-is-early/. I like to reverse-engineer paid or most successfully retained customers as ECP