GTM Strategist

GTM Strategist

GTM 3.0 = Humans + Agents + Multi-Agent Workflows

GTM AI leaders are rewriting GTM playbooks: AI-native go-to-market engine

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Maja Voje and Coach K
Aug 01, 2025
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Dear GTM Strategist,

Are you as sick and tired of clickbaits “I vibe-coded LinkedIn this weekend” and “this n8n + Google calendar + Google sheet integration will be your 50K/year personal assistant”? 🤠

I spend my weekends vibecoding and exploring new automation use cases, too. There are lots of cool stuff YouTube tutorials out there - you don't need me to screen share Make or n8n to you.

However, when it comes to adoption by larger businesses, our vibe coding creations are more likely to be perceived as security vulnerabilities than business-transformers, at least for now.

I was curious how organizations serving large companies with compliance, security, and other “adult businesses” constraints integrate agentic marketing and sales into their workflows.

And I did not have to search far. My colleague Jonathan Kvarfordt, head of GTM growth at Momentum, kindly shared some use cases. While Big 4 reports are painting the picture that 78% of businesses will be automated by the end of 2025 (grea…

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