GTM Strategist

GTM Strategist

GTM in the Age of Signals

Inbound is out. Outbound is in. Plus, a free list of 60 signal playbooks.

Maja Voje's avatar
Maja Voje
Sep 12, 2025
∙ Paid

Inbound is losing its edge.

Outbound is evolving fast.

And the next era of GTM will be defined by how well you read the intelligence.

In this article, you’ll learn:

  • Why inbound is becoming harder

  • How signals transform outbound from “spray and pray” to precision GTM.

  • The types of pre- and post-sales signals you can act on today (free table inside!)

  • A step-by-step playbook to start using signals in your own outbound.

  • The bigger ecosystem vision for building a signal-driven GTM Intelligence.

User's avatar

Continue reading this post for free, courtesy of Maja Voje.

Or purchase a paid subscription.
© 2026 Maja Voje · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture