Dear GTM Strategist,
"How is AI changing SEO - and what should we do about it?"
That’s one of the most frequent questions I hear from founders, marketers, and growth leaders these days. The rules are shifting fast. With ChatGPT, Perplexity, and Gemini shaping how buyers discover, evaluate, and engage with products, traditional SEO isn’t just evolving - it’s being rebuilt from the ground up.
To help us all stay ahead of the curve, I invited Jairo Guerrero, founder of Organic Hackers, to break it down for us. Jairo isn’t just following the trends. His team has helped brands 5x their daily traffic and land in top results of AI search tools, often in less than 24 hours.
In this tactical guest post, Jairo shares:
How to build an SEO strategy for ChatGPT, Perplexity, Google, and beyond
Why content alone isn’t enough - and how to win with distribution and multichannel signals
The framework behind GEO (Generative Engine Optimization) and how to make your brand “token-friendly” to LLMs
Step-by-step ac…
