Dear GTM Strategist!
It is the wonderful time of the year when everybody is budgeting, sharpening their 2026 strategic plans, and thinking about what’s next. We have shared our community’s vision of what GTM Motions and channels will be ♨️ in 2026 and beyond - you can read highlights from the report with Kyle Poyar - but long story short …. These are the bets that our communities will be making.
This time, I want to take us more to a micro level - what does it mean for us, for our careers in GTM, for people who are hiring future superstars of GTM, and for young talents who would like to fast-track their careers in the space. In this Substack, I’d like to serve you some ideas and snippets of conversation with the brightest leaders in the GTM space on what our hiring and education investment plans look like for 2026.
We’ll dive into:
Is the idea of a T-shaped marketer turning into AI-powered generalists + highly functional specialists
What am I looking for when I am hiring and accepting new…
