AI search isn’t just changing how people find content… it’s changing what they trust.
Totally agree that playing the old SEO game is a dead end. What stands out to me is how content now needs to serve the buyer’s journey, not just attract clicks.
That’s exactly the shift I explore in this piece on sales flywheels, how to build trust and momentum beyond the first impression:
This is a sharp breakdown!
AI search isn’t just changing how people find content… it’s changing what they trust.
Totally agree that playing the old SEO game is a dead end. What stands out to me is how content now needs to serve the buyer’s journey, not just attract clicks.
That’s exactly the shift I explore in this piece on sales flywheels, how to build trust and momentum beyond the first impression:
👉 https://open.substack.com/pub/engsales/p/from-funnels-to-flywheels?r=jhbvp
Loved this one, subscribed and looking forward to more. 👏
Love this. Subscribed.