AI search isn’t just changing how people find content… it’s changing what they trust.
Totally agree that playing the old SEO game is a dead end. What stands out to me is how content now needs to serve the buyer’s journey, not just attract clicks.
That’s exactly the shift I explore in this piece on sales flywheels, how to build trust and momentum beyond the first impression:
Really strong perspective the way SEO is transforming into a multichannel visibility strategy resonates with what I’m seeing in legal marketing. Getting mentioned across platforms now matters as much as ranking in traditional search.
One thing that’s worked well for us at attorney-rankings.com is focusing on brand authority signals like thoughtful content, citations on expert sites, and genuine engagement in industry discussions because these help systems recognize and relate our brand with legal expertise across AI search and conventional engines.
Thanks for breaking down how AI ecosystems are reshaping what “search visibility” really means this is the kind of shift every marketer needs to understand.
Super complete checklist Jairo and Maja!
This is a sharp breakdown!
AI search isn’t just changing how people find content… it’s changing what they trust.
Totally agree that playing the old SEO game is a dead end. What stands out to me is how content now needs to serve the buyer’s journey, not just attract clicks.
That’s exactly the shift I explore in this piece on sales flywheels, how to build trust and momentum beyond the first impression:
👉 https://open.substack.com/pub/engsales/p/from-funnels-to-flywheels?r=jhbvp
Loved this one, subscribed and looking forward to more. 👏
Love this. Subscribed.
Really strong perspective the way SEO is transforming into a multichannel visibility strategy resonates with what I’m seeing in legal marketing. Getting mentioned across platforms now matters as much as ranking in traditional search.
One thing that’s worked well for us at attorney-rankings.com is focusing on brand authority signals like thoughtful content, citations on expert sites, and genuine engagement in industry discussions because these help systems recognize and relate our brand with legal expertise across AI search and conventional engines.
Thanks for breaking down how AI ecosystems are reshaping what “search visibility” really means this is the kind of shift every marketer needs to understand.
Awesome thanks Maja!
This was really good. Nice, Maja. Been a while since we chatted and glad you're crushing :)
Thanks for Sharing and really look forward to more on GEO AEO.