I see many teams building fantastic go-to-market strategies. Their plans are bulletproof. Founders feel confident about their world-domination plans. Rightfully so, because they have:
✔️ Learned the latest and most excellent GTM tactics and trends: AI, all-bound, ICP-first GTM
✔️ Received great advice from advisors, consultants, VCs, and professional communities.
✔️ Adopted state-of-the-art tools and hired top talent and consultants.
What could possibly go wrong?
(I hate to break it)
Poor execution.
Most people, not all, possess the intellectual capacity to come up with very well-defined go-to-market strategic work. Selecting the best tactics - what to do to get there - involves a bit of trial and error on top of collecting the right intelligence. But execution - well, that is where shit hits the fan.
By no means am I fetishizing “hard work” for the sake of hard work. You can work really hard towards the wrong objectives, and the net result is still the same - you don’t win.
One needs to “put …
