Hello Maja , Great Perspective. Another aspect for GTM execution is understanding the balance of tactical and strategic tasks. E.g. if you are trying to enter a new geo with a service/offering costing > $100 k USD with C suite as decision makers , then cold emailing while hygiene may not be rewarding in terms of response. It may make more sense to invest time in building relationships with event managers who may play host to C suite for business conferences. However, I have seen misplaced expectation of stakeholders who would want GTM specialists to take the most cost efficient channels at the expense of effectiveness.
It’s easy to get lost in the excitement of a bulletproof GTM strategy… shiny tactics, expert advice, and the best tools money can buy. But as you perfectly put it, execution is where things fall apart.
The Rule of 100 is also a great addition. Gamifying execution and focusing on consistent reps rather than instant wins is what separates those who scale from those who stall. Great piece, Maja.
Hello Maja , Great Perspective. Another aspect for GTM execution is understanding the balance of tactical and strategic tasks. E.g. if you are trying to enter a new geo with a service/offering costing > $100 k USD with C suite as decision makers , then cold emailing while hygiene may not be rewarding in terms of response. It may make more sense to invest time in building relationships with event managers who may play host to C suite for business conferences. However, I have seen misplaced expectation of stakeholders who would want GTM specialists to take the most cost efficient channels at the expense of effectiveness.
Hello, thanks for your comment. Most of my teams who have such business model use ABM https://knowledge.gtmstrategist.com/p/userpilots-journey-to-900000-pipeline and partnerships https://knowledge.gtmstrategist.com/p/stronger-together-everything-you. You are right - a cold email blast is unlikely to work here :D
It’s easy to get lost in the excitement of a bulletproof GTM strategy… shiny tactics, expert advice, and the best tools money can buy. But as you perfectly put it, execution is where things fall apart.
The Rule of 100 is also a great addition. Gamifying execution and focusing on consistent reps rather than instant wins is what separates those who scale from those who stall. Great piece, Maja.
Thanks so much for your feedback. So glad you enjoyed this post. I have already applied the rule of 100 today https://www.linkedin.com/posts/majavoje_can-you-spare-100-minutes-100-messages-activity-7299703528497807360-dZtg?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAL6OyYBCBQRTQk0GjfaC6CgpxPFlAC0Vsw, hehe. How will you apply it?