Dear GTM Strategist!
Last week, I worked with a group of B2B SaaS entrepreneurs in Graz, Austria. The question that most founders who are starting out asked at Q&A and networking was:
“Whom to target first when we go to market?”
It was such a right question to ask.
Selecting the right target market is one of the most important decisions you must make on your go-to-market journey. Everything (pricing, product, positioning, channel, etc.) evolves around your choice of target audience.
Something else happened.
After my previous Substack, which was focused on Outbound, many entrepreneurs replied to me privately on LinkedIn and email:
“I know we should be doing outbound, but starting out is really hard. I am stuck.”
I was surprised to hear that. If you have existing traction, you can reverse-engineer your most successful segment and use outbound marketing to attract more similar companies.
Today I will provide you with frameworks and hands-on guidance on how to:
Make target market decision…
