Dear GTM Strategist!
I hope you had a lovely holiday break, crafted clever plans for 2026, and cannot wait to execute on them.
Before you roll up your sleeves and work hard on making them happen - let me ask you a question that might change everything:
“Did you bake in enough leverage for your GTM?”
While makers of great products are working hard to produce more social media posts, send out more emails and pour more budget into ads, GTM strategists who understand one simple but incredibly powerful principle - “go where your ICP already is” - consistently achieve much better results.
As products are getting easier than ever to build (and copy), speed to market and exclusive access to high-quality distribution channels (paid, owned, or earned) have become the new gold.
