Dear GTM Strategist,
You know that LinkedIn is one of the most important channels if you target B2B, right? You might not know that LinkedIn has recently changed the default placements in the newsfeeds, which now contain:
Sponsored Content & Ads: almost 50%
Preferred Content Creators: almost 24%
Other Content Creators: 18%
AI Generated Content by LinkedIn: 6%
Organic Company Page Content: around 1,5% (almost invisible)
Richard van der Blom reported these stats by analyzing his content creator network.
𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀:
Impressions: down to 30 - 40%
Follower growth: down to 35 - 45%
Engagement: down to 70 - 80%
Impact of Top Voice (collaborative articles) on reach: none
𝗙𝗼𝗿𝗺𝗮𝘁𝘀:
Carousel (aka PDF aka Document): down to 40 - 50% (!)
Text + Image Post: down to 30 - 40%
Native Video: down to 75 - 85%
Polls: down to 40 - 50%
Does that mean the end of the golden era of LinkedIn inbound for B2B is over?
