Dear GTM Strategist!
Today, we will unravel the secrets behind one of the increasingly hot channels: influencers. Yes, influencers have been “a thing” in B2C for the last five years, and e-commerce companies are crafty and use their materials everywhere—from ads to landing pages and joint launches. With the advent of the creator economy, influencers recently found a steady place in B2B go-to-market strategies, too.
And it makes sense, doesn’t it? Going where the audience is is one of the first rules of effective go-to-market strategy. Influencer collaborations bring powerful spillover effects of trust and likability. When they are done right, they result in shorter sales cycles, lower CAC, and higher LTV than, let’s say, promoting your LinkedIn post - no shade, but you are dealing with a warmer audience with influencers.
Hubspot’s 2024 State of Marketing report revealed that there are 46% of B2B Marketers are already investing in Influencer & Content Creator Marketing and see good ROI.…
