GTM Strategist

GTM Strategist

The AI Playbook for Scaling Founder-Led Sales

Workflows, tools, and AI systems to turn your sales into a repeatable growth engine

Maja Voje's avatar
Maja Voje
Aug 15, 2025
∙ Paid

Dear GTM Strategist,

I’ve never told you this, but since January, I have been working on my first AI product.

Well … working … 😅

  • Hired excellent AI Product management consultants to ideate and come together with a solid value prop. I didn’t want to develop a ChatGPT wrapper - I wanted to understand the agentic workflows and how this technology can enhance our work.

  • Failed to validate the first productisation of the idea because the product was “fun to explore”, but retention has been a pain in the arse (read: significant churn).

  • Turned down an investment that a VC offered before I ever built a product because it just did not feel right. 🤷

  • Put everything on pause from February to May because there was so much going on in other business units that I really had to be there.

  • And finally got seriously into it in May, finishing the alpha version this week and getting ready to execute my go-to-market strategy for it.

I cannot tell you much more about the product at this point, but I can share my …

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