Just testing, they have a couple of very simple, purposefully created workflows for what I need https://www.growthunhinged.com/p/marketing-ai-agents - that simple :)) - talking to the founder next week, maybe we'll do a collab - met him - stay tuned & have a great week
This is a sharp breakdown. Founder-led sales works best when it’s treated as an iterative playbook, not a one-time sprint. AI doesn’t replace founder-led selling, it accelerates the feedback loop so you can move from “what works for me” to “what scales for my team.”
I’ve been writing on how technical founders can use curiosity and problem-first conversations to drive sales momentum, it pairs well with this idea. Here’s one of my takes: Stay Curiosity
Engineers in sales are usually very fierce once they get ok with sales, in fact, some of the best people I've worked with in GTM have engineering background - great system thinkers <3
Sales is really helping a customer solve problems and one thing engineers are good at is solving problems. It’s just a matter of getting to the problem that I have seen some engineers struggle with. You may have a great solution, but if you and your customer do not agree on the problem…you are never going to close the sell.
Thanks for the resource! That’s a great reference. It’s great how it starts with the problem. I really do think the key is to align on the problem. Once you have the problem agreed on the products are easy solution.
Great resource for staying aligned. Thanks for sharing!
Very insightful. I like your approach of discovering and validating work flows before deciding which to automate, and what tools worked best for those automation. I have also learnt alot from your roll out and engagment plan. Wishing you all the best as you execute this plan.
Interested to see your product launch. Eager to know more about it. And please keep sharing more as you go further in this journey of entrepreneurship.
Insightful as always ; ) May I ask the reason
you picked relay.app and not n8n? If any
Just testing, they have a couple of very simple, purposefully created workflows for what I need https://www.growthunhinged.com/p/marketing-ai-agents - that simple :)) - talking to the founder next week, maybe we'll do a collab - met him - stay tuned & have a great week
Enjoy your week too ; ) Thanks for the response, Maja
This is a sharp breakdown. Founder-led sales works best when it’s treated as an iterative playbook, not a one-time sprint. AI doesn’t replace founder-led selling, it accelerates the feedback loop so you can move from “what works for me” to “what scales for my team.”
I’ve been writing on how technical founders can use curiosity and problem-first conversations to drive sales momentum, it pairs well with this idea. Here’s one of my takes: Stay Curiosity
https://open.substack.com/pub/engsales/p/stay-curious?utm_campaign=post&utm_medium=web
That is a good perspective.
Engineers in sales are usually very fierce once they get ok with sales, in fact, some of the best people I've worked with in GTM have engineering background - great system thinkers <3
Sales is really helping a customer solve problems and one thing engineers are good at is solving problems. It’s just a matter of getting to the problem that I have seen some engineers struggle with. You may have a great solution, but if you and your customer do not agree on the problem…you are never going to close the sell.
This is so important - one of my favorite frameworks that I use with my teams is this one https://docs.google.com/presentation/d/1RXH1Udj71aXQJzGeqYSOStnfQ-6dNz14/edit?slide=id.g2a98aeea3b1_0_247#slide=id.g2a98aeea3b1_0_247 - I see great products as drivers of transformation and this really helps us align on what JTBD are and "what success looks like" with the teams.
Thanks for the resource! That’s a great reference. It’s great how it starts with the problem. I really do think the key is to align on the problem. Once you have the problem agreed on the products are easy solution.
Great resource for staying aligned. Thanks for sharing!
Great read! What kind of products is your GTM curated for? It seems like a B2B focus?
always B2B <3
great that you liked the article, thanks for your feedback & happy weekend
Very insightful. I like your approach of discovering and validating work flows before deciding which to automate, and what tools worked best for those automation. I have also learnt alot from your roll out and engagment plan. Wishing you all the best as you execute this plan.
Her approach to things are too notch can’t deny that fact
Love this!! Thanks for sharing 🙏
I have also written earlier on a similar topic in my newsletter and got many DMs from founders…
founder-led sales is not easy and require focused efforts.
Hi Maja,
Interested to see your product launch. Eager to know more about it. And please keep sharing more as you go further in this journey of entrepreneurship.
Thank you so much for your encouraging words <3
Means a lot.
If we validate, I'll surely share.
The market will tell ;)