This is a sharp breakdown. Founder-led sales works best when it’s treated as an iterative playbook, not a one-time sprint. AI doesn’t replace founder-led selling, it accelerates the feedback loop so you can move from “what works for me” to “what scales for my team.”
I’ve been writing on how technical founders can use curiosity and problem-first conversations to drive sales momentum, it pairs well with this idea. Here’s one of my takes: Stay Curiosity
Engineers in sales are usually very fierce once they get ok with sales, in fact, some of the best people I've worked with in GTM have engineering background - great system thinkers <3
Sales is really helping a customer solve problems and one thing engineers are good at is solving problems. It’s just a matter of getting to the problem that I have seen some engineers struggle with. You may have a great solution, but if you and your customer do not agree on the problem…you are never going to close the sell.
Just testing, they have a couple of very simple, purposefully created workflows for what I need https://www.growthunhinged.com/p/marketing-ai-agents - that simple :)) - talking to the founder next week, maybe we'll do a collab - met him - stay tuned & have a great week
This is a sharp breakdown. Founder-led sales works best when it’s treated as an iterative playbook, not a one-time sprint. AI doesn’t replace founder-led selling, it accelerates the feedback loop so you can move from “what works for me” to “what scales for my team.”
I’ve been writing on how technical founders can use curiosity and problem-first conversations to drive sales momentum, it pairs well with this idea. Here’s one of my takes: Stay Curiosity
https://open.substack.com/pub/engsales/p/stay-curious?utm_campaign=post&utm_medium=web
That is a good perspective.
Engineers in sales are usually very fierce once they get ok with sales, in fact, some of the best people I've worked with in GTM have engineering background - great system thinkers <3
Sales is really helping a customer solve problems and one thing engineers are good at is solving problems. It’s just a matter of getting to the problem that I have seen some engineers struggle with. You may have a great solution, but if you and your customer do not agree on the problem…you are never going to close the sell.
Great read! What kind of products is your GTM curated for? It seems like a B2B focus?
always B2B <3
great that you liked the article, thanks for your feedback & happy weekend
Insightful as always ; ) May I ask the reason
you picked relay.app and not n8n? If any
Just testing, they have a couple of very simple, purposefully created workflows for what I need https://www.growthunhinged.com/p/marketing-ai-agents - that simple :)) - talking to the founder next week, maybe we'll do a collab - met him - stay tuned & have a great week
Enjoy your week too ; ) Thanks for the response, Maja