GTM Strategist

GTM Strategist

Home
Notes
Chat
Archive
Perks for Subscribers
About

Content Engineering: How to Build Your Content System in Claude Code

How one CMO built a knowledge base for an AI-powered GTM engine. Free GitHub repo inside.

Maja Voje's avatar
Benjamin Gibert's avatar
Maja Voje and Benjamin Gibert
May 01, 2026
∙ Paid
Cross-posted by GTM Strategist
"My guest post on GTM Strategist outlining how to build your content system in Claude Code."
- Benjamin Gibert

This newsletter is sponsored by Miro.

I’ve helped 10,000+ companies build their GTM plan. I know exactly where they get stuck. Every time, it’s the same three things:

  • Too many GTM ideas, no way to cut through them

  • Everything feels important, so nothing gets prioritized

  • Great strategy session, zero follow-through

So I rebuilt my #1 GTM planning workshop inside Miro - with an AI agent “GTM Strategist” Sidekick trained on my book and checklist to power up the process.


Subscribe to GTM Strategist to continue reading

Visit the author’s Substack to subscribe and read more.

No posts

© 2026 Maja Voje · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture