Archive - GTM Strategist

How to Build GTM Campaigns Your Prospects Would Pay to Receive

Use Claude Code to build irresistible messages that don't sound like they were written by a chatbot - in 30 minutes

Mar 27 • Maja Voje

The Hidden Cost of the AI GTM Stack

Why AI tools are forcing SaaS companies to rethink pricing, and what this means for GTM teams building automation-heavy workflows.

Mar 20 • Maja Voje

AI Did Not Change GTM. It Exposed What Was Already Broken.

Fix your broken GTM architecture and build compounding growth loops with Jacco van der Kooij.

Mar 13 • Maja Voje

The 2026 State of GTM Engineering

Data from 228 respondents. Here is exactly what the highest earners are making, and the tools they actually use.

Mar 6 • Maja Voje

February 2026

8 Clay Plays Every Marketer Should Run

How Marketing teams are creating value in 2026

Feb 27 • Maja Voje

The GTM Guide to AI Context Engineering

How to turn Claude Code into a compounding knowledge asset (even if you don't code)

Feb 20 • Maja Voje

Why Events Are One of the Most Effective GTM Channels in 2026

A tactical guide to building event strategy and infrastructure that compounds pipeline and relationships

Feb 13 • Maja Voje and Aatir Abdul Rauf

How to Optimize B2B Websites in 2026: 3 Winning Patterns

Real-world data from top SaaS companies - stop guessing, start engineering higher conversion rates

Feb 6 • Maja Voje and Casey Hill

January 2026

The 2026 State of AI for GTM: What’s Actually Working (And What’s Just Noise)

40+ proven AI workflows from 30 top GTM leaders - for content, marketing, prospecting, and sales

Jan 30 • Maja Voje

ABM in 2026: AI + Contact-Level Targeting Playbook

How AI-orchestrated, composable stacks unlock real intent, faster deals, and 60–70% lower ABM costs

Jan 23 • Maja Voje and Revenue AI + ABM Insights

Are You Leaving Too Much Money on the Table?

Margins are down 90% to 50% with AI products - what to do about it

Jan 16 • Maja Voje

Lead Scoring in 2026: From Static Scores to Signal-Based GTM Systems

How top GTM teams decide where effort goes when everything looks important

Jan 9 • Maja Voje

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