This article clearly highlights how strong the silo mentality blocks any creative efforts. As a marketer in a central marketing department It's hard to steer the direction of the company.
However, when a marketer is hired in a business unit and cooperates directly with a leader, say general manager, than we can create miracles :)
This article clearly highlights how strong the silo mentality blocks any creative efforts. As a marketer in a central marketing department It's hard to steer the direction of the company.
However, when a marketer is hired in a business unit and cooperates directly with a leader, say general manager, than we can create miracles :)
So true. The same applies to GTM. Product and marketing/growth/sales teams should work together- A team of teams, stronger together style.