Dear GTM Strategist,
We heard it all - haven’t we?
“AI killed PMF.”
“AEO - the end of SEO?”
“AI replacing humans in GTM.”
“AI polluted inbound and outbound dead.”
😴 I am getting bored …
While everything is burning and nothing seems to work - I find myself busier than ever and a little more interested in things that work than those that don’t 🤷. How about you?
Over the last 18 months, I’ve been working almost exclusively with AI products and supporting 37 AI agents in their go-to-market endeavors.
In this post, I’d like to acknowledge and demonstrate 4 key differences between the launches of AI agents and our traditional SaaS GTM playbook, which we have been using for the last decade or so.
I’ll walk you through 4 key lessons from my $200M ARR AI launches that worked well for the teams I work with:
Sales-led for the win in early stages
Pricing: think beyond credits
Ecosystem marketing creates leverage
AI-first GTM is how these teams win
For each, I will provide you with a case study/example, practi…
