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Alex Slinin's avatar

How is “founder brand moat” and example of #1 moat? Sorry but this sounds like some Silicon Valley bs. Beyond being lazy and using the word “moat” to answer the question of what’s your #1 moat, That’s not a business moat. Or perhaps someone can help me understand that what I’m missing.

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Maja Voje's avatar

Hey Alex, thanks for reading this article and providing your feedback. Here are three examples of founder brands https://knowledge.gtmstrategist.com/p/why-linkedin-matters-or-not-5-strategies, https://www.news.aakashg.com/p/how-lempire-grows, https://www.linkedin.com/in/gymshark/. I suggest you contact the author directly at https://www.linkedin.com/in/wesbush/ regarding your feedback on the methodology. I personally found it helpful.

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Alex Slinin's avatar

Yeah it’s your article and it’s not a sustainable strategy nor helpful for anyone who isn’t already successful. If your core business moat is “I’m famous” you don’t have a strategy. At best you have a way to build early awareness.

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