Dominik, that is so cool! Thanks so much for your kind words. I am very eager to learn (and surely other people are too) what did you learn on your DIY partnership GTM journey? Most founders and experts reading this will have to learn how to nail this motion hands-on. Please share your practical tips.
“Everything starts with you mapping the end customer journey and knowing your ICP inside out. Only after you understand the CJM can you rightfully estimate at which points do partnerships make sense and deliver value for the end customer.” >> This is the key to so much.
Many of the companies I work with don’t start here and then the partners and vendors end up wondering why leads don’t convert and customers leak. Great article!
I am so glad you liked it, and thanks so much for participating in the discussion! It means a lot coming from the partnership expert <3 Have a great weekend, and I can't wait for your next post!
Wow Maja, I could've used this post so much one year ago - great breakdown of a fairly mysterious channel!
Dominik, that is so cool! Thanks so much for your kind words. I am very eager to learn (and surely other people are too) what did you learn on your DIY partnership GTM journey? Most founders and experts reading this will have to learn how to nail this motion hands-on. Please share your practical tips.
“Everything starts with you mapping the end customer journey and knowing your ICP inside out. Only after you understand the CJM can you rightfully estimate at which points do partnerships make sense and deliver value for the end customer.” >> This is the key to so much.
Many of the companies I work with don’t start here and then the partners and vendors end up wondering why leads don’t convert and customers leak. Great article!
I am so glad you liked it, and thanks so much for participating in the discussion! It means a lot coming from the partnership expert <3 Have a great weekend, and I can't wait for your next post!