Strong and timely analysis. Thanks for sharing. The shift from seat-based SaaS to usage and outcome-based economics is one of the biggest structural changes happening in GTM right now, and many teams are still underestimating its impact.
Hi Maja! Thanks for the post and the thoughts, very inciting…🧠🔥
I love this concept, and am looking at optionality to identify right pricing models: where’s the value unlock.
The shift to outcome-based pricing assumes you can actually measure the outcome, and that's where most teams get stuck. The value of a resolved support ticket is easy to quantify. The value of better market intelligence or a stronger pitch? Much harder.
Until measurement catches up, usage-based pricing is the practical middle ground, not the destination.
Hey Bill - you nailed the core tension - outcome-based pricing is only as good as your measurement layer, aka value metrics. Sincerely, I am team hybrid for now - credit system is the best one we have so far, but that does not mean that we have to rely on it - at the stream last week https://www.linkedin.com/events/7440663882840477696/ we were discussing this exact question I think 40 minutes in, however, if you don't have the time to dive into this, Fynn Glover offered a really good definition of hybrid pricing models here https://knowledge.gtmstrategist.com/p/how-to-price-ai-products. Thanks so much for reading my Substack & have a great week!
Strong and timely analysis. Thanks for sharing. The shift from seat-based SaaS to usage and outcome-based economics is one of the biggest structural changes happening in GTM right now, and many teams are still underestimating its impact.
Hi Maja! Thanks for the post and the thoughts, very inciting…🧠🔥
I love this concept, and am looking at optionality to identify right pricing models: where’s the value unlock.
The shift to outcome-based pricing assumes you can actually measure the outcome, and that's where most teams get stuck. The value of a resolved support ticket is easy to quantify. The value of better market intelligence or a stronger pitch? Much harder.
Until measurement catches up, usage-based pricing is the practical middle ground, not the destination.
Hey Bill - you nailed the core tension - outcome-based pricing is only as good as your measurement layer, aka value metrics. Sincerely, I am team hybrid for now - credit system is the best one we have so far, but that does not mean that we have to rely on it - at the stream last week https://www.linkedin.com/events/7440663882840477696/ we were discussing this exact question I think 40 minutes in, however, if you don't have the time to dive into this, Fynn Glover offered a really good definition of hybrid pricing models here https://knowledge.gtmstrategist.com/p/how-to-price-ai-products. Thanks so much for reading my Substack & have a great week!
I’ll check out those resource links…always looking to learn and apply, TY!