For this post, I spent 35 hours and dug deep because the LinkedIn content creation game (inbound) is one of the most complex and longest ways to create your pipeline.
While others encourage you to build content systems, experiment with different formats, publish at certain times and post 100 comments a day - I say this:
“Do less. Do it better.”
In the GTM stage, you don’t have 20+ hours a week to spare on LinkedIn. You have limited resources. Everything you do must count.
You need to book those demos and sell more.
You need to squeeze the most out of everything you do.
In this post, you will learn:
How to declutter your GTM using the ICP lens
Why the content-first LinkedIn playbook is getting harder
What defines the new age of social selling
Two ways to tap leads that wouldn’t otherwise contact you this quarter
Instead of brooding over why the organic reach is ½ from last year and mindlessly scrolling through LinkedIn to find new viral posts to copy, let’s do something outrageous.
Let’s proactive…
