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Sophia Harper's avatar

Userpilot's ABM journey is such a refreshing take on going upmarket without breaking the bank. The Lean ABM approach proves that you don't need expensive tools to drive serious pipelin, just the right strategy and consistent execution. How did the engagement rates on LinkedIn ads compare to what they were seeing from their SEO traffic before the shift?

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Maja Voje's avatar

Great questions - will ask https://www.linkedin.com/in/emiliakorczynska/ to answer here. Cheers

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Emilia Korczynska's avatar

Hey @Sophia we don't really compare engagement rates from SEO vs LinkedIn as it would be comparing apples to oranges if you know what I mean; or do you mean the conversions to e.g. demos / qualified deals? And in terms of - investment or deal size or conversion rate from impressions...?

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