GTM Strategist

GTM Strategist

The LinkedIn Paradox: Why B2B’s Favorite Channel Got Harder - and How to Win Anyway

Organic reach is down. Competition is up. Here’s the 2025 data, my AI-powered moodboards, and the 5 tactics still driving ROI for GTM teams.

Maja Voje's avatar
Maja Voje
Nov 07, 2025
∙ Paid

This post is kindly sponsored by Ahrefs - a leading SEO & marketing intelligence platform that helps you accelerate the growth of organic traffic to your website.

51% of GTM practitioners in the survey we did with Kyle Poyar are planning to increase their GTM investments in AI search (AEO). But how? What exactly to do?

After writing one of the most popular GTM Strategist posts this year, I invited a seasoned SEO expert Jairo Guerrero, co-founder of Organic Hackers, to do a LinkedIn Live where we will answer ALL your AEO questions.

We’ll invite some of you for a hot seat where we will turn your keywords into prompts that you want to position yourself for using Brand Radar by Ahrefs. Get more high-quality, higher-converting traffic from AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews.

Join us here

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